FTC orders Delta, Uber and others to hand over data on algorithmic pricing
Summary
The Federal Trade Commission has ordered nine airlines, ride-share and delivery companies, and retailers to provide information about how they use algorithms, personal data, and loyalty programs to set prices or worker pay. The inquiry will examine whether prices or pay differ among people for the same product or service; its potential effect on company practices or consumer rules is not yet clear.Key Facts
- The companies named are Delta, United, JetBlue, Lyft, Uber, DoorDash, Instacart, Target, and Walmart.
- The FTC seeks information on whether prices or gig-worker pay vary based on personal data, buying history, or loyalty-program participation.
- FTC chair Andrew Ferguson said the agency would examine how companies determine what customers pay and gig workers earn.
- The FTC generally cannot impose fines or regulations on airlines, according to the article.
- Several states have introduced legislation aimed at surveillance pricing and electronic shelf labels.
- The inquiry follows a 2024 Biden administration investigation that sought information from companies offering surveillance-pricing products.
- In January 2025, the FTC said companies may use details such as location and browser history to target consumers with different prices.
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