AI Is Turning Businesses Into Soulless Content Factories | Opinion
Summary
Kristen Graham Brown argues that businesses should define their values and identity through human discussion before using AI to produce marketing. She cites survey findings that many consumers dislike the volume of AI-generated marketing and that some have less trust in brand messages, while noting that AI can also raise productivity at small businesses.Key Facts
- The article distinguishes a company’s brand identity from marketing activities used to communicate it.
- Brown argues that AI can speed up content production but cannot replace human judgment about a company’s values and purpose.
- A September 2026 Gartner survey cited in the article found that 65 percent of U.S. consumers believe brands produce too much AI-generated marketing content.
- The same Gartner survey found that 57 percent of respondents said AI-generated marketing had made them less trusting of brand messaging overall.
- The Federal Reserve’s 2026 Small Business Credit Survey found that 46 percent of employer firms were using AI.
- Among firms using AI, 71 percent reported increased productivity, according to the survey cited in the article.
- Brown says her company built a house in Missouri to host in-person brand workshops for clients.
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