'The necktie is dead': How US midterm candidates are dressing for votes
Summary
U.S. midterm candidates are using clothing to project their identity and connect with voters, as well as to appear capable of holding office. The article highlights workwear and outdoor clothing worn by Marie Gluesenkamp Perez and Mary Peltola, and patriotic clothing used by Iowa Republican Ashley Hinson.Key Facts
- Stylist Joe Zee says candidates use their clothing both to look fit for office and to seem connected to voters.
- Washington Democrat Marie Gluesenkamp Perez often wears work jackets, flannel shirts, jeans and practical shoes, reflecting her background and the Pacific Northwest.
- Alaska Democrat Mary Peltola wears rugged outdoor clothing that recalls her work on a fishing boat and emphasizes her Alaskan identity.
- Peltola wore traditional Yup'ik boots when she was sworn in as a congresswoman in 2022.
- Iowa Republican Ashley Hinson has worn American-flag-decorated high heels, denim and bandanas as part of a patriotic campaign image.
- The article says Hinson has sought to distance herself from some Trump administration policy decisions while expressing loyalty to President Donald Trump.
- Commentators say clothing can create a recognizable visual identity, particularly when voters encounter candidates briefly on social media.
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