As Texas Dems predict a Hispanic wave, Hinojosa takes her pitch ringside
Summary
Texas Democratic gubernatorial candidate Gina Hinojosa plans to air a Spanish-language ad during a Canelo Álvarez boxing match to reach Hispanic voters, especially men. The effort comes as polls show Hinojosa trailing Gov. Greg Abbott overall but leading among likely Hispanic voters, while many Latino Texans backed Donald Trump in 2024.Key Facts
- Hinojosa's 30-second ad, titled “No Te Dejes,” is scheduled to run on DAZN during Álvarez's fight against Christian Mbilli.
- The ad promotes Hinojosa's proposals on public schools, data center expansion and taxes, and criticizes Abbott's priorities.
- Hispanics make up about 40% of Texas's population.
- A CBS News poll earlier this month showed Abbott leading Hinojosa by four points overall, within the poll's 3.4-point margin of error; Hinojosa led by 23 points among likely Hispanic voters.
- CBS News exit poll data showed that 55% of Latino Texans voted for Trump in 2024, and Latino men favored him by nearly two to one.
- Abbott's campaign released a Spanish-language ad portraying Hinojosa as too socially liberal for Texas.
- Hinojosa said Trump's message that the political system was rigged resonated with Texans who felt the establishment had failed them.
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