‘The content creator election’: digital streamers and TV networks face off for midterms coverage
Summary
Independent journalists and former television personalities are planning live online broadcasts for Tuesday’s U.S. midterm elections, competing with traditional news networks. Broadcasters say the streams will emphasize direct conversation, original reporting, and broader political themes, while TV networks will also offer extensive coverage.Key Facts
- Jim Acosta, who left CNN last year after nearly 18 years, will host a live election broadcast from the University of Virginia on YouTube and Substack.
- Katie Couric is expected to join Acosta’s broadcast, and Don Lemon may also appear.
- Piers Morgan’s Uncensored plans a several-hour live show from Washington, hosted by Morgan.
- Uncensored has about 4.5 million YouTube subscribers, according to the article.
- Former CBS News reporter Scott MacFarlane joined MeidasTouch as chief Washington correspondent and will co-host its election broadcast.
- An estimated 42.3 million viewers watched television election coverage on election night in 2024; the article notes viewership is lower in non-presidential election years.
- NBC News plans nine hours of live coverage featuring Hallie Jackson, Savannah Guthrie, Tom Llamas, Kristen Welker, and election analyst Steve Kornacki.
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