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Trump vanishes from GOP campaign ads

Trump vanishes from GOP campaign ads

Summary

An Axios analysis of broadcast campaign ads found that Republican candidates mentioned President Donald Trump far less often in general-election ads than in primary ads. Candidates from both parties shifted attention toward the economy and health care, while Republican ads also reduced references to immigration and law enforcement.

Key Facts

  • Trump appeared in 66% of House Republican primary ads and 3% of their general-election ads.
  • Republican Senate ads mentioning Trump fell from 77% in the primaries to 22% in the general election.
  • Republican gubernatorial ads mentioning Trump declined by 34 percentage points.
  • Trump appeared in 45% of Democratic primary ads and 18% of their general-election ads.
  • Republican ads mentioning immigration fell by 20 percentage points in Senate races and 14 points in House races.
  • References to law enforcement fell from 11% of Republican Senate primary ads to 6% of their general-election ads, while references to crime increased.
  • The analysis counted primary ads aired before each race's primary and general-election ads aired between the primary and Oct. 26.
  • The analysis used broadcast advertising data from AdImpact.
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