Meghan Markle's Global Expansion Faces Setbacks in Four Countries
Summary
Meghan Markle’s company, 2022 Trademarks LLC, has sought international trademark protection for her As Ever lifestyle brand. Authorities in South Korea, Japan, Brazil and New Zealand have raised objections to parts of the applications, including concerns about possible conflicts, vague descriptions and the scope of proposed business activities.Key Facts
- The applications seek coverage for products and services including food, drinks, cosmetics, home furnishings, retail, films, television and podcasts.
- South Korean officials cited possible confusion with earlier As Ever trademarks held by 2022 Trademarks LLC.
- Japan issued a provisional refusal, citing descriptions it considered vague or overly broad and asking about plans to use the mark for retail services.
- Brazil’s initial provisional refusal over imprecise retail descriptions became final after the applicant did not provide additional information, according to the article.
- New Zealand’s trademark authority also objected to the application, though the supplied article text does not detail its concerns.
- The article says trademark applications may cover goods and services defensively, and does not establish that the company plans to launch every listed product or service.
- A source close to As Ever described the objections as routine and said the brand continued to grow.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.
