Datacentres are deeply unpopular – so the geniuses at OpenAI are rebranding them | Arwa Mahdawi
Summary
The article says OpenAI is calling its planned data centers “compute campuses,” arguing that the new term better describes their scale and role. It links the rebranding to public opposition over data centers’ resource use and utility costs, and reports efforts by political and media groups to promote the facilities.Key Facts
- An OpenAI spokesperson told Business Insider that “compute campuses” better describes the scale and role of the company’s AI infrastructure investments.
- The article says public opposition to data centers has grown partly because people blame them for higher utility bills.
- A Morning Consult study from 2017 found that about one-third of Americans did not know the Affordable Care Act and Obamacare referred to the same law.
- Media Matters for America reported that pro-data-center claims by Fox News personalities and guests rose 420% after August 18.
- The article says the National Republican Senatorial Committee sent a memo on August 18 warning that opposition to the data-center industry could hurt Republican candidates in the midterms.
- The Intercept reported in June that Philadelphia police were scanning social media for posts opposing AI data centers, citing a supposed risk from domestic violent extremists.
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