Fox News Viewer Numbers Drop Off—Here’s What They’re Watching Instead
Summary
Fox News’s average total-day viewership fell 27% in October from a year earlier, while its average audience of adults aged 25–54 dropped 32% to 98,000, according to Nielsen data. Fox CEO Lachlan Murdoch attributed the decline to viewer fatigue; data cited in the article show growth in YouTube audiences for several right-leaning political and news personalities, though the article does not establish that former Fox viewers moved to those programs.Key Facts
- Fox News’s total-day viewership fell 27% in October compared with October a year earlier.
- The network averaged 98,000 viewers aged 25–54, a 32% year-over-year decline and its lowest monthly average in 25 years, according to Nielsen.
- Lachlan Murdoch said viewers appeared fatigued and were watching slightly less television overall, rather than switching to another news channel.
- A Pew Research Center study cited in the article found that 36% of U.S. adults followed the news all or most of the time in August 2025, down from 51% in 2016.
- Despite the decline, Fox was the only cable network to average more than 1 million total-day viewers in October and accounted for 99 of the 100 highest-rated cable news broadcasts, according to data cited in the article.
- Media Matters data cited in the article show that, from March through August, The Tucker Carlson Show added 260,000 YouTube subscribers and received 347.8 million views.
- Over the same period, The Officer Tatum Show added 120,000 YouTube subscribers and received 209 million views.
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