Summary
Three individuals with no social media experience try to become influencers over three months. They explore the challenges and emotional highs and lows of creating an online presence. The journey highlights the complexity of gaining followers and the impact on personal well-being.
Key Facts
- Social media can be a difficult and competitive space, with algorithms playing a major role in visibility.
- The creator economy is predicted to be worth almost $500 billion by 2027.
- Emily, a potter and stroke survivor, uses TikTok to reach people with similar experiences.
- Emily finds success but feels overwhelmed by the responsibility of engaging with her audience.
- Alun, a historian, posts videos on history and faces emotional challenges due to low view counts.
- Alun experiences a lack of satisfaction even when a video gets more than 10,000 views.
- All participants share their experiences to highlight challenges faced in the influencer journey.
