Key Facts

• McKinsey reported that nearly nine in 10 survey respondents said their organizations used AI in at least one business function last year, up from 78 percent a year earlier.
• Marketing teams are using AI agents to plan campaigns, analyze performance, create content and optimize workflows.
• Kaltura found that 41 percent of 600 senior marketing professionals said their organizations repurposed long-form digital content into shorter clips.
• Leo AI is developing tools that turn businesses’ existing video and audio material into short-form content.
• Podtopia Network, which operates 67 podcasts and more than 18,000 episodes, recently began working with Leo AI.
• Leo AI estimates that four hours of spoken video can produce dozens of short videos and says editing costs can fall to less than a dollar per clip in some cases.
• Professor Oguz A. Acar said one experiment found teams using AI agents produced 50 percent more advertisements per worker without a significant overall improvement in campaign performance.