Prince, the pope, and autumn 2026: purple is hot this season
Summary
Bright “royal purple” is a prominent fashion colour for autumn 2026, appearing in designer collections, celebrity outfits and high-street clothing. Fashion forecaster WGSN predicted the shade’s rise in 2024, amid a broader shift toward brighter colours and away from muted neutrals.Key Facts
- Balenciaga, Celine and Valentino featured purple designs in their autumn/winter collections.
- Jennifer Lawrence, Zoë Kravitz, Naomi Ackie and Nicola Peltz have been seen wearing purple.
- Cos, H&M and Asos are selling purple knitwear and accessories.
- This season’s popular shade is vivid royal purple, rather than dark plum or muted lilac.
- Fashion insiders are pairing purple with red, a combination Vogue called autumn’s “coolest colour clash.”
- WGSN forecast in 2024 that a shade it called “fresh purple” would be fashionable in autumn 2026.
- Historically, Tyrian purple was made from molluscs and became associated with wealth and power.
- Chemist William Henry Perkin accidentally created the purple dye mauve in 1856 while seeking a malaria treatment.
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