How a Viral Ad Took Democrats in Mississippi From Long Shot to Contenders
Summary
A viral campaign ad helped Democrat Scott Colom make Mississippi’s U.S. Senate race against Republican incumbent Cindy Hyde-Smith unexpectedly competitive. The ad turned Hyde-Smith’s remarks about high beef prices into a punchline, while Colom focused his campaign on affordability.Key Facts
- Mississippi voted for Donald Trump by about 23 points in 2024, according to the article.
- Pre-election forecasts and polls favored Hyde-Smith, but the race remained too close to call as officials counted votes.
- The article says Mississippi had not elected a Democrat to the U.S. Senate since 1982.
- If elected, Colom would be the first Black U.S. senator elected in Mississippi since Reconstruction.
- The 28-second ad used Hyde-Smith’s comment that consumers upset about high beef prices had other proteins to choose from.
- The ad repeated the line “Pick another senator,” which became a slogan for Colom’s campaign.
- The Clarion Ledger reported that the video received 2.8 million social media views in 36 hours.
- University of Mississippi professor Marvin King said the ad may have influenced some voters, though he noted that it is difficult to measure one ad’s effect.
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