Pet Parents Demanding Healthier, Human-Grade Food
Summary
Pet owners increasingly seek food that supports specific health needs, uses higher-quality ingredients and is less processed. Pet food companies are expanding their offerings, while some say they aim to keep prices affordable as owners focus more on preventive care.Key Facts
- Pet feeding has shifted from table scraps to canned food, kibble, specialized diets and a wider range of health-focused products.
- Owners are seeking foods that support digestion, mobility, immune function and other health needs, or address allergies and sensitivities.
- The article describes functional ingredients such as ground flaxseed, which provides omega-3 fatty acids and fiber.
- Pet food research is drawing on microbiome science and targeted nutrition to support specific health functions.
- Dr. Bill’s Pet Nutrition CEO Dan Voetmann said owners increasingly consider pets’ health before major problems arise.
- Dave’s Pet Food founder Dave Ratner said the company works with suppliers to develop products at prices consumers can afford.
- The article says Newsweek’s Most Loved Pet Brands 2026 ranking covers nutrition, health care, grooming, travel and everyday pet care.
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