Summary
Brad Keselowski, a NASCAR driver, discussed problems with NASCAR's finances. He said the sport relies too much on money from TV deals. This has led to fewer viewers and other financial issues for racing teams and tracks.
Key Facts
- Brad Keselowski highlighted that NASCAR depends too much on TV money.
- Recent TV viewership for NASCAR races has decreased, with a notable 28% drop at a New Hampshire race.
- Lower viewership affects sponsorships and media rights, critical for NASCAR's revenue.
- Keselowski mentioned tracks are not making enough money independently and depend heavily on TV income.
- Teams in NASCAR need to find revenue because most of their funding comes from sponsorships.
- Keselowski compared NASCAR's financial model unfavorably to other sports like football, where teams get financial support from cities or other means.
- Some racetracks have found new ways to earn money by hosting external events, but not all tracks have succeeded in doing this.
- Keselowski believes that for NASCAR to grow, tracks need to explore new ways to make money.
