SKIMS Advent calendar sparks controversy: "I can get these at Dollar Tree"
Summary
SKIMS faced criticism after TikTok creators showed the contents of its $148 Advent calendar and said the items did not justify the price. The company said it would offer customers a refund or store credit.Key Facts
- The calendar is described on SKIMS’ website as a 12-day gift box of surprises and everyday favorites.
- The box includes four keychains, hair bands, bobby pins and a SKIMS squishy.
- The calendar sold out on the SKIMS website, which invited customers to join a waitlist for another batch.
- TikTok creators criticized the calendar’s contents and price in unboxing videos.
- SKIMS said it would offer customers a refund or store credit.
- Retail expert Trae Bodge said brands use Advent calendars to create experiences, but some sets may not be worth their price.
- The article notes that Sephora’s Advent calendar also drew customer criticism two years earlier.
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