China's charm offensive pays off as foreign tourism rebounds
Summary
China reopened its borders in 2023 and has promoted the country to improve its image and attract foreign visitors. The report says tourist numbers last year exceeded pre-pandemic levels, with French travelers among those visiting.Key Facts
- China reopened its borders in 2023.
- China has used promotional efforts to try to restore its image abroad.
- The report says tourist numbers in 2025 exceeded pre-pandemic levels.
- French travelers are among the visitors traveling to China.
- France 24 published the report on November 10, 2026.
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