Stickers and building sets help drive toy sales ahead of Christmas rush
Summary
UK toy sales through October were 17% higher than in the same period last year, with growth at a 10-year high, according to Circana. Traditional toys such as stickers, squishy toys, and building sets are selling well, while families remain price-conscious ahead of Christmas.Key Facts
- Circana reported that the number of toys sold through October rose 17% from the same period last year.
- Circana said toy sales growth is at its highest level in 10 years.
- Toys priced between £5 and £10 have recorded significant sales growth.
- Sales value in the market for toys and games aimed at people over 12 rose 22% in the first half of the year.
- Connected toys account for less than 1% of toy market sales, according to Circana.
- Nearly half of toy sales take place in the run-up to Christmas, Circana said.
- One in five parents of children aged three to nine say the chance to play together as a family affects their toy purchases, according to The Insights Family.
- A retail industry panel advised bargain hunters to buy from reputable sellers to help ensure toys are genuine and safe.
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