China fines a company over a Dove chocolate "situationship" ad
Summary
Shanghai authorities fined Zongzheng Food 800,000 yuan (about $120,000) over a Dove chocolate advertisement that they said promoted inappropriate views on marriage and relationships. The ad showed a woman receiving chocolates from a man she was involved with while her boyfriend ignored her; Dove apologized in August and said the video did not follow its content review process.Key Facts
- Zongzheng Food created the advertisement and operates a Dove store on the Chinese e-commerce platform Kuaishou.
- Authorities said the ad portrayed infidelity as a “sweet experience” and violated good social customs.
- The video was first posted online in August and drew criticism from some Chinese social media users.
- Dove said it was responsible for content posted on its official channels and described the ad as clearly inappropriate.
- China's marriage registrations fell 9.8% year over year from January to September, to 4.6 million, according to the civil affairs ministry.
- In May, Chinese electronics company OPPO said it had punished executives over an ad that joked about infidelity.
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