The Greatest Ever Political Ad That Helped Scott Colom Win Mississippi
Also reported by CBS News, Guardian US, France24, BBC Top Stories, Guardian World, Al Jazeera, Axios, The Hill, BBC US, PBS NewsHour, ABC News, BBC World
Summary
Democrat Scott Colom defeated Republican Senator Cindy Hyde-Smith in Mississippi’s closely contested Senate race. His campaign’s viral “pick another protein” ad used voters’ frustration with high beef prices to argue for choosing a different senator.Key Facts
- Scott Colom is a local prosecutor and Mississippi’s first Black U.S. senator since Reconstruction.
- The ad referred to Hyde-Smith’s comment that Mississippians had “so many proteins to choose from” amid high beef prices.
- People in the 28-second ad rejected picking another protein and said they would rather pick another senator.
- The ad went viral after its release in mid-October.
- Ryan Sayles directed and edited the ad.
- Army veteran Russ Hudson delivered the ad’s line about choosing another senator.
- Polls and forecasters had favored Hyde-Smith, and the Cook Political Report rated the race solid Republican for much of the campaign.
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