Doppelgänger Craze: Look-Alike Contests Are Sweeping the Nation
Summary
Look-alike contests inspired by the documentary You Can See Everything have drawn crowds in several cities. Austin-based fraud-prevention software company Verisoul revealed that it organized a November 7 Elizabeth Holmes contest in New York City as a promotion for its software.Key Facts
- You Can See Everything has earned more than $80 million at the North American box office.
- The documentary follows Theranos founder Elizabeth Holmes in the month before she began her prison sentence for defrauding investors.
- Verisoul disclosed its role in the New York contest several days after the event.
- A contest at the same Washington Square Park location a week earlier served as a rehearsal, according to Verisoul CEO Henry LeGard.
- Other contests took place in Los Angeles, San Francisco and Washington, D.C.
- A Toronto contest was planned for November 17.
- Hundreds of people attended the New York event, where about three dozen Holmes look-alikes and a similar number of Nathan Fielder look-alikes competed.
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