Subtitle & TOHO: Weaving Godzilla Into New Premium Streetwear 'TIDES'
Summary
Fashion brand Subtitle worked with Japanese entertainment studio TOHO on a Godzilla-themed streetwear collection called TIDES. The design team used denim and laser etching to evoke Godzilla’s connection to water and create artwork on the garments.Key Facts
- Subtitle was co-created by Liang Shi and her husband, a fashion designer.
- Subtitle previously collaborated with TOHO on Jujutsu Kaisen.
- TOHO invited Subtitle to design a Godzilla collection.
- The team chose denim partly because its washing process reminded them of Godzilla emerging from the water.
- Subtitle used laser etching instead of screen printing to apply artwork to the denim.
- Laser etching removes or marks the fabric’s outer layer to create designs.
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