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Beauty advent calendars can cost hundreds - but are they value for money?

Beauty advent calendars can cost hundreds - but are they value for money?

Summary

Beauty advent calendars often cost more than £100, and shoppers judge their value by whether they will use the products inside. Kim Kardashian’s Skims brand offered refunds for its $148 calendar after customers criticized the quality of its contents.

Key Facts

  • Julia spent £160 on a Space NK fragrance calendar and said she found products she wanted at less than their recommended retail price.
  • Julia resold some fragrances she did not like for slightly more than she had paid.
  • Ipsos data shows that beauty calendars make up about 15% of all advent calendars sold.
  • People aged 18 to 34 are particularly likely to buy beauty advent calendars.
  • Priya Raj said she uses beauty calendars to try small amounts of products before deciding whether to buy full-size versions.
  • Rhea Somaiya said calendars with unwanted items can feel cluttered and reduce the pleasure of opening them.
  • Jessica Jasper said some brands may be charging too much as they follow the trend.
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