How Aston Villa are reclaiming their identity
Summary
Aston Villa are trying to establish a clear identity under manager Brian Sorensen after a winless start to the season led to Natalia Arroyo’s departure in September. The club is researching its women’s team history and expanding efforts to attract and engage fans as part of a five-year strategy.Key Facts
- Aston Villa sit ninth in the Women’s Super League table.
- Brian Sorensen is in charge of the team after Natalia Arroyo was sacked at the end of September.
- Villa’s match against Birmingham City marks 30 years since the team officially took the Aston Villa name.
- The club’s “Roots, Rise and Reach” project aims to uncover undocumented parts of its women’s team history.
- Researchers found a newspaper report from 1957 about a game between an unofficial Aston Villa Ladies team and Birmingham City.
- Villa are working to grow attendances as part of a five-year strategy.
- The club has changed ticket age categories, introduced hospitality season tickets and hosted podcasts in response to fan feedback.
- Villa have advertised upcoming matches using mobile digital displays to attract neutral fans.
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