Christmas ‘dupes’: the cheaper gift versions proving a festive hit in the cost of living crisis
Summary
Consumers in the UK are increasingly buying lower-priced products that resemble luxury goods, a trend known as “dupes.” Social media has helped popularize the trend, which spans beauty, fashion, food and homewares as households seek cheaper gifts and everyday products.Key Facts
- A dupe is a product that offers a similar experience to a high-end item without claiming to be that brand’s product.
- Retail consultant Catherine Shuttleworth said dupes appeal to shoppers across age and income groups who want to save money while buying stylish products.
- TikTok has helped spread dupe recommendations, and the platform says more than 30 million people in the UK use it each month.
- Research by YPulse found that 44% of UK residents aged 13 to 39 had bought a dupe in the previous year.
- In the same YPulse research, 53% of UK residents aged 13 to 39 agreed that the quality of dupe or fake luxury products made them less likely to buy the genuine luxury item.
- US retailer Quince has launched in the UK, selling products such as a £50 cashmere jumper alongside comparisons with more expensive brands.
- TikTok has more than 50,000 videos under the combined hashtags #perfumedupe and #perfumedupes.
- Examples of lower-priced fragrance alternatives include Zara’s £15.99 Violet Blossom, M&S’s £22.50 Aura Ambrette and Aldi’s £7 Lacura perfumes.
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