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Some Dems' 2028 strategy: Make America Nice Again

Some Dems' 2028 strategy: Make America Nice Again

Summary

Democrats are debating whether to seek a more hopeful, unifying tone in the 2028 presidential race or to answer Republicans with equally combative politics. Midterm winners used both approaches, and some candidates who emphasized decency also ran negative ads against their opponents.

Key Facts

  • Pete Buttigieg said the end of the Trump era could bring a less stressful style of politics.
  • Josh Shapiro said voters wanted an end to what he called ruthless chaos and cruelty.
  • Gavin Newsom defended California’s forceful response to Republican redistricting efforts and said Democrats should fight back.
  • Adam Hamilton, Amy Acton, and James Talarico emphasized decency, neighborliness, or political unity in their campaigns.
  • Abdul El-Sayed said Democrats should not always take the high road when facing Republican attacks.
  • Hamilton, Acton, and Talarico’s campaigns also ran tens of millions of dollars in negative ads against their Republican opponents.
  • Barack Obama’s 2008 campaign paired messages of change and unity with direct attacks on his opponents.
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