Summary
This article discusses how Nike, a major sportswear brand, is targeting Generation Z consumers with a new slogan, "Why Do It?". Ailsa Chang from NPR talks to Casey Lewis, a consumer trends expert, to understand what brands are doing right and wrong when marketing to this age group.
Key Facts
- Nike is using a new slogan, "Why Do It?", to appeal to Generation Z.
- Generation Z refers to people born roughly between the mid-1990s and early 2010s.
- NPR's Ailsa Chang spoke with Casey Lewis, a consumer trends expert, about this marketing approach.
- The discussion covers brands' successes and mistakes in connecting with Generation Z.
- The conversation was featured on NPR's program, "All Things Considered."