Summary
Former Paralympic athlete Stef Reid is campaigning for sports brands like Nike, Adidas, and Puma to sell single shoes instead of pairs. This change would help amputees and others who need only one shoe, aligning the brands' actions with their inclusive advertising. Although some brands have begun offering single shoes, the options are limited and not well advertised.
Key Facts
- Stef Reid, a former world champion Paralympic athlete, is advocating for sports brands to sell individual shoes.
- Reid became a Paralympic long jumper and sprinter after losing her right foot in a boating accident.
- The campaign focuses on the cost and practicality for people who need only one shoe, such as amputees.
- Nike has a limited single shoe program, but it's not widely advertised and requires contacting customer help.
- Adidas allows single shoe purchases in some stores but not online and is working on a broader policy.
- Puma does not currently provide options for buying single shoes.
- Smaller businesses like Schuh and Office already sell single shoes or offer flexible purchasing options.
