Summary
In 2023, Genesis, part of the Hyundai Motor Group, achieved significant growth in sales and is preparing to launch a new luxury SUV, the GV90. This model is designed to compete with the Cadillac Escalade, aiming to deliver similar luxury at a lower cost. The company is also expanding its presence in motorsports and special events.
Key Facts
- Genesis is part of the Hyundai Motor Group and has been seeing significant growth, with over 1 million total vehicles sold as of 2023.
- Genesis's global sales increased by 17.4% year over year in 2025.
- The U.S. is currently the strongest market for Genesis.
- The new GV90 SUV will target the Cadillac Escalade, promising luxury at a less expensive price.
- Genesis is expanding its brand image through involvement in motorsports and sponsorship of golf events.
- The GV90 SUV will feature design elements from the Genesis X Gran Coupe Concept and will include luxury interiors.
- Genesis plans to offer a high-performance version of the GV90, known as the Magma.
