Summary
The BET Hip Hop Awards, a prominent event for the hip-hop community, has been suspended and removed from cable television, reportedly due to declining viewership. This change comes amid Paramount Global's sale to Skydance Media, which includes the elimination of diversity, equity, and inclusion (DEI) efforts. The suspension occurs during a shift in corporate focus away from DEI initiatives.
Key Facts
- The BET Hip Hop Awards has been suspended and is no longer airing on cable TV.
- The show's viewership dropped by nearly 50% in 2024, leading to its suspension.
- Paramount Global, the parent company of BET, was sold to Skydance Media.
- The sale agreement involved ending all DEI initiatives at Paramount.
- DEI stands for diversity, equity, and inclusion, which are efforts to support representation and equal opportunities within companies.
- BET's CEO described the change as a suspension, not a cancellation.
- The merger was approved after Paramount settled a lawsuit for $16 million.
