Summary
In the UK, more people are traveling specifically to visit craft or artisan bakeries. These travelers, known as "pastry pilgrims," explore different places to enjoy pastries and share their experiences online. The bakery tourism trend is growing, supported by social media influence and a strong bakery market worth £5.74 billion.
Key Facts
- Bakery tourism involves traveling to visit specific bakeries for pastries.
- The UK's bakery market is valued at £5.74 billion.
- Nearly one in five small bakeries in the UK was founded since 2020.
- Travelers often choose bakeries based on social media reviews and photos.
- Some bakeries report increased sales due to international visitors influenced by online trends.
- Customers are willing to pay more for special pastries, a phenomenon related to the "lipstick effect."
- The "lipstick effect" describes spending on small luxury items during tough economic times.
- Food tourism, including bakery visits, is a popular global trend.
