Summary
KFC announced it is bringing back its Original Honey BBQ sauce and offering its Chicken Sandwich at a 1990s price to boost sales. The changes aim to attract more customers in the U.S., where the chain is facing slowing sales and increased competition.
Key Facts
- KFC is bringing back its Original Honey BBQ sauce nationwide.
- The KFC Chicken Sandwich will now be sold at a "throwback" price of $3.99.
- KFC has more than 4,000 restaurants in the U.S.
- In recent times, KFC's U.S. sales have dropped, with a 5% decrease in same-store sales in the second quarter.
- Competitors like Raising Cane's and Wingstop are gaining more market share.
- KFC's global presence is strong, with ongoing expansion and digital sales growth.
- The menu changes target increased customer demand and aim to improve customer ratings.
- Promotional pricing and menu items start on October 6 for a limited time.
