Summary
The article highlights the growing trend of protein-rich foods aimed at women, led by female entrepreneurs. With the protein market rapidly expanding, women are becoming key consumers, influencing product offerings in popular food brands.
Key Facts
- Nicole Glabman created a product called "She's the Sauce" that contains protein and fiber.
- The global market for protein supplements was worth $28 billion in the past year and is projected to reach $55 billion by 2030.
- Female entrepreneurs are creating innovative protein products, like brownies and sauces, catering to women.
- Major companies like Nestlé and Chobani are developing high-protein foods.
- Women now make up 51% of the consumers adding more protein to their diets.
- Buffy Protein, a brand using animal-based protein, is preparing to launch its protein-dense dips in November.
- Elavi's protein brownies sold out in three hours and attracted interest from major retailers like Costco and Whole Foods.
- The demand for fresh and innovative protein foods is growing, impacting food industry dynamics.
