Summary
Amazon introduced a new grocery brand called Amazon Grocery, merging Amazon Fresh and Happy Belly products. This brand aims to offer over 1,000 affordable products, mostly priced under $5, to attract budget-conscious shoppers. The initiative builds on Amazon's successful private-label sales and expands their grocery presence both online and in stores.
Key Facts
- Amazon created a new grocery brand by combining Amazon Fresh and Happy Belly.
- The new brand, Amazon Grocery, includes over 1,000 food products.
- Most products are priced under $5 to attract budget-focused customers.
- Amazon plans to make shopping easier by having all its grocery items under one brand.
- Private-label sales at Amazon, which include groceries, increased by 15% in 2024 compared to 2023.
- The brand's products cover various categories like dairy, meat, and pantry items.
- Amazon is expanding same-day delivery for groceries to more than 1,000 additional locations in the U.S.
- Amazon Grocery products will be available online and in Amazon's physical stores.
