Summary
Chili’s is introducing a new Southwest Queso to replace its Skillet Beef Queso and White Queso, starting October 7. The new item is vegetarian and will be available in various ways, such as an appetizer or a topping. This change aims to attract more customers in a competitive restaurant market.
Key Facts
- Chili’s is replacing its Skillet Beef Queso and White Queso with a new Southwest Queso.
- The existing quesos accounted for less than 1% of sales.
- Southwest Queso is made with American cheese, cheddar cheese, fire-roasted green chiles, onions, and lime.
- It is a vegetarian option, unlike the previous quesos.
- The new queso will be available in several varieties, like an appetizer and topping.
- Customers in Chili’s rewards program can try the Southwest Queso for free from October 7 to October 21.
- Nearly 70% of consumers preferred the new queso in tests over the old Skillet Beef Queso.
- The change is part of a trend where restaurants update menus to attract customers during challenging economic times.
