Summary
The fashion industry is using artificial intelligence (AI) to anticipate upcoming trends by analyzing data from various sources. Companies are employing AI to make decisions on design choices and predict which styles will be popular. AI helps process large data sets, but human insight remains an important part of trend forecasting.
Key Facts
- AI is being used by fashion companies to predict trends by analyzing data from runway shows and social media.
- The company Heuritech predicted trends like dotted prints and flat-thong sandals, which were later seen at fashion weeks.
- Over 40% of global consumers bought clothing and accessories via social media at least three times in 2024.
- AI tools help make quicker design decisions, such as choosing between color options for clothing.
- Human expertise is still necessary in combination with AI to accurately predict fashion trends.
- AI is also applied in customer experiences, supply chain management, and virtual clothing try-ons.
