Summary
Hundreds of people in London are lining up for hours to be among the first to shop at a new Korean cosmetics store. People enjoy queuing for various reasons, including meeting new friends and the excitement of accessing exclusive products. This trend reflects a broader cultural shift where queuing is seen as a social activity rather than just a wait.
Key Facts
- A queue formed in central London for the opening of Korean cosmetics retailer Skin Cupid's first store.
- Some people waited since 8 PM the previous night to ensure they would be among the first shoppers.
- Individuals, like 16-year-old Christina, choose to queue instead of shopping online for the experience.
- Queuing is linked to British culture, seen in events like book launches and tennis matches.
- Queuers often enjoy making new friends and forming small communities while waiting.
- Psychologists explain the anticipation and exclusivity of queuing can release dopamine, making it enjoyable.
- Retailers encourage queuing by offering exclusive products and experiences.
