Summary
Long John Silver's has changed its logo to include a chicken design instead of just a fish symbol. This move highlights chicken as an essential menu item alongside seafood. The change is aimed at staying competitive in the fast-food market.
Key Facts
- Long John Silver’s now has a new logo featuring a chicken image.
- The company wants to emphasize both chicken and seafood on its menu.
- Long John Silver's has offered chicken dishes for many years, including items like chicken strips and combo platters.
- The new logo and menu changes aim to attract more customers.
- The company tested new chicken items in Kentucky with positive feedback, but no national rollout is confirmed.
- Other food chains have tried similar rebranding efforts, with mixed results.
- Long John Silver's chicken items, like Chicken Planks, are now more prominently featured on their menu.
- Despite the focus on chicken, traditional seafood options remain available.
