Summary
An Indian messaging app named Arattai, developed by Zoho, has recently seen a large increase in downloads in India. The rise is partly due to a government campaign promoting the use of locally made products. Although Arattai has gained attention, it still faces challenges in competing with WhatsApp, especially concerning its vast user base.
Key Facts
- Arattai is an Indian messaging app made by tech company Zoho.
- The app saw a surge of seven million downloads in a week, according to Zoho.
- The Indian government's push for self-reliance has encouraged the use of local apps.
- India's Prime Minister and ministers have promoted Arattai as part of this push.
- The app offers similar features to WhatsApp, like messaging and calls.
- Despite gains, Arattai's user base is much smaller than WhatsApp's 500 million active users in India.
- Over 95% of Arattai users are based in India, according to Sensor Tower.
- Concerns have been raised about data privacy on Arattai.
