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TikTok or bust? Tories try to work out how to win younger voters

TikTok or bust? Tories try to work out how to win younger voters

Summary

The Conservative Party in the UK is discussing how to win over young voters, as their current support base is mostly older people. At a party conference in Manchester, members talked about using social media platforms like TikTok to connect with younger audiences. Some suggest that policies helping young people, such as easier access to home-buying, could improve support.

Key Facts

  • The Conservative Party recognizes its voter base is mostly older people.
  • Pollsters indicate the average age of Conservative voters is rising.
  • Party members are considering using TikTok to connect with young people.
  • There is concern about the "Millennial Pause," a delay older people have in videos, on TikTok.
  • There's a suggestion to campaign like American right-wing influencers.
  • Ideas include encouraging young people to share and mock left-wing stories.
  • Some suggest making it easier for young people to buy homes could gain their support.
  • The possibility of 16-year-olds voting in the next election adds urgency to these discussions.

Source Information