Summary
The Root, a digital media outlet, has returned to Black ownership under Ashley Allison and her company, Watering Hole Media. Allison aims to address financial and audience challenges by reimagining The Root's approach while staying focused on truth and facts. The outlet, founded in 2008, has changed ownership multiple times before this acquisition.
Key Facts
- Ashley Allison's company, Watering Hole Media, acquired The Root.
- The Root returned to Black ownership for the first time in years.
- The Root was founded in 2008 and has seen multiple ownership changes.
- Financial challenges affect Black media outlets, such as declining ad revenue.
- Black Americans are among the most engaged news consumers but are a smaller part of the U.S. population.
- Ashley Allison wants The Root to tell Black stories and remain truthful.
- The publication aims to engage readers both online and through community events.
- The terms of the acquisition deal were not disclosed.
