Summary
Some rappers are making shorter, focused albums to stand out in the crowded streaming world. These mini-albums are shorter than traditional albums and cater to dedicated fans. Artists like Earl Sweatshirt, Mick Jenkins, and 03 Greedo are using this strategy.
Key Facts
- Some hip-hop artists are releasing shorter albums to counteract streaming overload.
- A mini-album is about as long as a half-hour TV show.
- Earl Sweatshirt is known for creating concise albums that respect the listener's time.
- Earl Sweatshirt's album "Live Laugh Love" is 24 minutes long.
- These shorter albums focus on maintaining a strong connection with existing fans.
- Rappers Mick Jenkins and 03 Greedo are also adopting this approach.
- The strategy allows artists to create music without aiming for mainstream chart success.
