Summary
Domino's Pizza is changing its look and feel for the first time in 13 years by updating its logo, colors, and digital platforms. The company hopes these changes will attract more customers and improve the overall experience with the brand. Domino's aims to stand out in the competitive food service market by refreshing its brand and connecting more with customers.
Key Facts
- Domino's is updating its brand with new colors, a custom font, and a bolder logo.
- The new changes will first appear on pizza boxes and employee uniforms.
- Updates will also be made to the digital platforms like the Domino's website and app.
- More than 85% of Domino's U.S. sales are made through digital orders.
- A new jingle named "Dommmino's," performed by Shaboozey, will replace the old tagline in promotional videos.
- Domino's has over 21,500 stores in more than 90 markets worldwide.
- The company experienced growth in sales during the pandemic due to its convenience and affordability.
- Domino's aims to maintain its appeal even as the demand for delivery changes in the post-pandemic period.
