Summary
Google might have to change its search engine in the UK due to a new rule from a UK regulator. The regulator, called the Competition and Markets Authority (CMA), gave Google a "strategic market status," meaning Google has a big position in the market. The CMA will start discussing possible changes in 2025 to make the market more competitive.
Key Facts
- The Competition and Markets Authority (CMA) gave Google "strategic market status."
- This status recognizes Google as having a major role in the search engine and search advertising sectors in the UK.
- Google handles more than 90% of searches in the UK.
- The CMA plans to start talks about making changes in 2025 to improve competition.
- Potential changes may include a "choice screens" option for users to select different search engines.
- Google warns that changes could slow innovation and product launches.
- Consumer group Which? supports the CMA's decision, calling it an important step.
- The CMA created a "roadmap" that includes giving publishers more control and having an effective complaints process.
