Summary
Nike released the Air Jordan 1 in 1985, starting the popular Jordan Brand line. The brand is celebrating its 40th anniversary with a global basketball tournament for high school players and new sneaker releases. Michael Jordan's influence on basketball and sneaker culture remains strong, decades after he retired.
Key Facts
- The Air Jordan 1 sneaker launched in 1985 by Nike.
- Michael Jordan's nickname is "Air Jordan" and he is often called the GOAT of basketball.
- The Jordan Brand is celebrating 40 years with events and a global basketball tournament.
- The brand's roots are in challenging norms and pushing boundaries in sports and culture.
- Jordan's influence extends beyond basketball, impacting fashion and sneaker culture.
- Michael Jordan retired from professional basketball in 2003.
- The Jordan Brand continues to innovate and release new products, inspired by Jordan's career.
