Summary
The article discusses cases where women who experienced miscarriages were still targeted with pregnancy-related advertisements on social media platforms like Facebook. These women, including Sammi Claxon and Tanya O'Carroll, found the ads distressing and have taken action against Meta, the company that operates Facebook and Instagram, leading to legal decisions about targeted advertising practices.
Key Facts
- Women who searched for pregnancy information online were targeted with related advertisements.
- Sammi Claxon experienced multiple miscarriages and continued to receive pregnancy ads, which she found distressing.
- Tanya O'Carroll sued Facebook, leading to a change where Facebook agreed to stop targeting ads to individuals using personal data.
- The UK's Information Commissioner's Office disagreed with Meta's defense that their ads do not count as direct marketing.
- Meta claimed that ads were only directed at group sizes of at least 100 people.
- Over 10,000 people in the UK have objected to Meta's use of their data for direct marketing.
- Despite some legal changes for Tanya, many women continue to receive unwanted pregnancy-related ads.
- The broader issue highlights ongoing concerns about privacy and data use in targeted advertising.
