WSL revenues soar 34% despite drop in attendances
Summary
Revenue for Women's Super League (WSL) clubs increased by 34% in the 2023-24 season, reaching £65 million, despite lower match attendances. The growth was mainly due to a rise in commercial revenue, but attendances fell by 10%, resulting in a pre-tax loss of £28 million.Key Facts
- WSL clubs' total revenue for the 2023-24 season was £65 million.
- Revenue increased by 34% from the previous season.
- Commercial revenue grew by 53% and now makes up 40% of total revenue for WSL clubs.
- Arsenal, Chelsea, Manchester United, and Manchester City contributed two-thirds of the league's total revenue.
- Despite revenue growth, average attendance dropped by 10% to 6,642 people per match.
- The league reported pre-tax losses of £28 million, up from £21 million the previous season.
- Deloitte predicts WSL revenues could exceed £100 million by the 2025-26 season.
- The future growth is expected to benefit from international tournaments, such as the upcoming Euros in Switzerland.
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