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Seduction Is the Secret Sauce of Future Volkswagens

Seduction Is the Secret Sauce of Future Volkswagens

Summary

Volkswagen is updating its vehicle designs to be more appealing and easy to use. The company introduced new design ideas with its ID. CROSS Concept, shown at a Munich trade show. This design aims to make cars visually attractive and straightforward for users.

Key Facts

  • Volkswagen is changing its vehicle design to be more appealing.
  • The new design ideas were first shown in the ID. CROSS Concept at a trade show in Munich, Germany.
  • The Chief Design Officer, Andreas Mindt, began his role in 2023.
  • The design approach focuses on making cars "likable and exciting."
  • The goal is for vehicles to be visually attractive and easy for customers to recognize and use.
  • The ID. Polo was the first car to feature this new design strategy.
  • The ID. CROSS Concept is sized for city use and designed to be friendly-looking.

Source Information