Summary
The Department of Homeland Security (DHS) is running the most expensive political ad campaign of 2025, spending $51 million to thank President Trump for his border security efforts. The ads are described as public service announcements encouraging self-deportation, with DHS emphasizing that they are not political. The campaign is part of a larger $200 million contract.
Key Facts
- DHS is spending $51 million on ads supporting President Trump's border security efforts.
- The ads aim to promote self-deportation and feature Secretary Kristi Noem.
- They are part of a $200 million contract awarded quickly due to "unusual and compelling urgency."
- The ads thank President Trump and emphasize border security.
- Meta data shows ads are targeting users who like Latin music and culture, with ads in English and Spanish subtitles.
- Fox News is the largest host of the ads, with about $9 million in content aired there.
- Ads also appear on morning shows and Spanish-language programs.
- The ad companies, People Who Think and Safe America Media, received the contract without the normal bidding process.
