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Apple TV's New Name Comes Under Scrutiny—'Absolutely Bizarre'

Apple TV's New Name Comes Under Scrutiny—'Absolutely Bizarre'

Summary

Apple has changed the name of its streaming service from "Apple TV+" to "Apple TV." This change has caused some confusion because Apple also has a device and an app with the same name. The update is part of Apple's efforts to stand out in the crowded streaming market.

Key Facts

  • Apple changed the name of its streaming service from "Apple TV+" to "Apple TV."
  • The change aims to help Apple compete in the crowded streaming market.
  • There are concerns about confusion since Apple also uses the name "Apple TV" for a device and an app.
  • The rebranding was announced during a press release about a new movie release.
  • Apple did not provide a specific date for when the rebranding will be fully implemented.
  • Apple TV+ originally launched in November 2019.
  • Online reactions suggest confusion and mixed feelings about the new name.
  • The new name has not yet updated across all platforms.

Source Information